Brand + UI
North Index
A data product identity that’s quiet, precise, and durable.
Role
Brand identity, UI direction, content design
Rozsah
Marketing + product surfaces
Výstupy
Identity, components, templates
Rok
2023
Problém
North Index needed to look credible without looking corporate. Their data was sharp — the brand wasn’t.
Proces
Defined a restrained identity with strong typographic voice, built templates for reports, and aligned product UI with brand tone through shared tokens and patterns.
Výsledek
Konkrétní dopad: jasnější struktura obsahu, vyšší důvěryhodnost a konzistence napříč stránkami. A consistent brand across touchpoints and a UI foundation that supported new modules without visual drift.
Editorial layout + tight hierarchy.
Component language with calm density.
Motion principles: subtle, purposeful.